The Data Operating System for your business.

Once set up, Klar centralizes all your data in one place and generates the reports you need to profitably grow your business.

Check out this short video demo run-through!

Video play-icon

All the reports you need to grow your business in one place.

Revenue Reports
Profitability Reports
Retention Report
User Journey Reports
Product Reports
Marketing Reports
Cohorts & Payback Period
Customer Segments
Profit & Loss
Flex Tables
Channel Attribution
Lifetime Value by Channel
Retention: Cohort Analysis
Cohort
New Customers
CAC
0
1
2
3
2021-10
5.395
€24,35
€22,34
€27,32
€32,45
€36,47
2021-11
7.346
€18,47
€21,46
€25,75
€34,56
€36,75
2021-12
6.342
€20,46
€20,24
€24,67
€27,38
-
2022-01
5.853
€25,92
€25,47
€27,56
-
-
2022-02
6.963
€22,46
€21,94
-
-
-
Customer Lifetime Value Development
Customer Segment
First Order Influencer
Save
Customer by Marketing Source
Marketing Channel Name
Like
Influencer
Order Count
Equals
1st order
Customer Segment
Loyal Customers with Churn Risk
Save
Customer by Activity State
Customer Frequency
Equals
Loyal Customer
Customer Recency
Equals
Churn Risk
Profit & loss
2022-01
vs. Target
2022-02
Gross Merchandise Value
€1,242,230,23
€1,433,924,12
- Discount Value
€43,304.34
€65,734.23
- Voucher Value
€123,355.03
€143.543,23
+ Shipping Revenue
€23,143.56
€27,342.92
Gross Revenue
€1,098,714.42
+12.7%
€1,064,743.34
Gross AOV
€54.30
€55.24
- Return Rate
€133,403.30
€187,246.24
- Taxes
€154,125.56
170,001.04
Net Revenue
€811,186.66
+15.6%
€894,742.30
- COGS
€162,237.33
€178,948.46
- Logistic & Payment Costs
€89,230.53
€89,421.64
- Marketing Costs
€202,796.66
€223.685.58
Profit
€356,922.13
+22.4%
€393,686.61
Product Name
Calendar Week
Calender Month
Channel Name
Country
Discount Code
Product Name
Product Category
Customer Type
Customer Segment
Sales Channel
Hand Cursor
Secondary Dimension
Total
Text
Text
Returns
Taxes
Net Revenue
COGS
Gross Profit
Text
Text
€4,752
€124,213
€837,232
€167,446
€669,786
Text
Text
€235
€6,353
€33,673
€6,734
€26,938
Text
Text
€134
€5,973
€30,824
€6,164
€24,659
Text
Text
€463
€5,273
€25,913
€5,182
€20,730
Text
Text
€209
€5,114
€25,732
€5,146
€20,586
Text
Text
€0
€4,972
€22,982
€4,596
€18,386
Text
Text
€276
€4,362
€21,352
€4,270
€17,082
Funky Coke
€23,453
€127
€4,121
€19,204
€3,840
€15,363
Lovely Lime
€22,356
€0
€3,745
€18,611
€3,722
€14,889
Berry Crush
€19,345
€98
€3,124
€16,123
€3,224
€12,898
Vintage Lemon
€17,753
€187
€2,533
€15,033
€3,006
€12,026
Rasberry
€16,124
€984
€2,143
€12,997
€2,599
€10,398
Wild Berry
€14,235
€0
€1,924
€12,302
€2,460
€9,842
Orange High
€9,846
€257
€1,274
€8,316
€1,663
€6,653
Orders by Last-Click Attribution
Vs. Orders by Ad Account Attribution
Retention by Marketing Channels
Channel Name
CLV
Organic Search
Email
Direct
Referral
Branded Paid Search
Influencer
Social Owned
Facebook
First Order
90 Days
365 Days

Free Onboarding Support.

Data is only worth something if you use it. Therefore, we want to give you the best onboarding possible. We help you to configure your account and give your team a full introduction to all reports and features.

Try Klar for Free

"Getting Klar is a no-brainer for every eCom business. Worth every cent."

Rating star-iconRating star-iconRating star-iconRating star-iconRating star-icon
Benny
Co-founder, yfood