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"maximizes the insights we can generate"
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"feels like it was built just for us"
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"extremely user-friendly platform"
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"perfect solution for our webshop"

The single source of truth for your eCommerce business.

Stop running your businesses on spreadsheets and, in turn, frustrating your team. With Klar, you can centralize all your data in one place and customize it to your reality. Save time and get clarity on how to profitably grow, with Klar.

Try Klar Now
Your Daily Overview
Net Revenue
564.024
Vs. Target:
€449.278
25.54%
Profit
134.024
Vs. Target:
€115.351
16.35%
Marketing Costs
188.024
Vs. Target:
€163.000
15.35%
CAC
34.79
Vs. Target:
€32.00
8.72%
Net Revenue & Marketing Costs
CLV / CAC
Dashboard Line Chart Visual
Dashboard Line Chart Visual
Marketing Overview
Facebook Icon
FB ROAS
3.1
Google Icon
Google ROAS
6.3
Active Customers
67.935
Newsletter Subscribers
132.320

More and more companies are choosing to use Klar in their business.

Profitability

Stay on top of your bottom line.

Configure complex cost structure. Slice & dice through your data to identify where you need to scale to maximize profits.

Learn More
P&L Per Order
German Flag
UK Flag
GMV
54.34
£57.27
$51.64
Discounts
Gross Revenue
Taxes
Returns
Net Revenue
COGS
Profit
14.65
£7.17
-$5.77
Costs
Channel
Device
Action
23 Sep 22
TikTok Icon
TikTok
Mobile
Action
27 Sep 22
Influencer
Mobile
Action
5 Oct 22
Facebook Icon
Facbook
Mobile
Newsletter
12 Oct 22
Email
Desktop
Action
14 Oct 22
Google Icon
Branded Search
Desktop
Order #15346
Attribution

Know where to allocate your marketing budget.

Media buying has become a lot harder. Our first-party attribution solution brings back clarity and tells you what is working down to the ad level.

Learn More
Creative

See what's working

Ad creatives are key to win. Our creative reports combines the data and the creative to your team to scale acquisition.

Integrates with Klar Attribution
Learn More
Ad name:
CR2
Spend
€1,337.78
Revenue
€703.80
ROAS
52.61%
Revenue
€1,774.22
ROAS
58.59%
Ad name:
CR2
Spend
€1,337.78
Revenue
€703.80
ROAS
52.61%
Revenue
€1,774.22
ROAS
58.59%
All Customers
Compare Segments
High Churn Risk
Top 10% Customers
First Order: Influencer
mail Subscribers
CLV / CAC
Dashboard Line Chart Visual
Dashboard Line Chart Visual
Active Customers
67.935
Dashboard Line Chart Visual
Dashboard Line Chart Visual
Hand Cursor
Cohort
New Customers
CAC
0
1
2
Retention

Identify & nurture high-CLV customers

Not all your customers are created equal. Identify the common characteristics of your most loyal customers and identify behavior patterns to take the right action at the right time.

Learn More
Influencer

Level up your influencer marketing

Track the ROI of every influencer. Complex deal structures? No problem. Plus, move beyond the obvious and generate a repeatable playbook you can use to scale your influencer marketing.

Learn More
Influencer Cost
Influencer hub
ROAS
5k
4k
3k
2k
1k
0k
Influencer Name
Costs
Revenue
ROAS
CAC
CPO
Sarah D.
€700
€1.532
2.18
€34.24
CPO
Robert S.
€2,000
€7.936
3.97
€34.24
CPO
Mira X.
€1,250
€2.356
1.88
€34.24
CPO
Kalani J.
€500
€2.105
4.21
€34.24
CPO

Join hundreds of brands that are growing with Klar.

We also have some reviews. But as video. Apparently that converts better #ugc #crewlove

Video play-icon
Benjamin
"Klar is a gamechanger for growing eCommerce brands."

"It's almost crazy to me that something like Klar has not existed before. It gives me access to all the insights I need to make critical decisions and monitor and optimize our performance on daily basis. Worth every cent."

Benjamin
Co-Founder
yfood
Video play-icon
Lise
"Klar has revolutionized our data management!"

"Klar’s capability to delve into the nuanced impact of channels, creatives & influencers has become a strategic asset. This granular perspective empowers us to navigate our business with precision, enhancing our overall economic awareness."

Lise
Director of Revenue
The Female Company
Video play-icon
Florian
"Klar is flexible in just the right places, allowing us to customize things to get an accurate view of our data."

"We migrated from Magento to Shopify and have different stores for different countries. This complexity is something other tools struggle with, but for Klar it’s not a problem. With Klar we get accurate data and reliable insights."

Florian
CEO
Happybrush
Video play-icon
Daniel
"With Klar, we get exactly the insights we need to grow our business."

"Before using Klar, we tried other solutions. They all showed a bunch of numbers but not really what we needed. Then we found Klar. We now get exactly the insights we need to grow our business."

Daniel
CEO
Concrete Jungle
Video play-icon
Fabian
"Klar has become our single source of truth for the entire team."

"We used to have a ton of spreadsheets for our reporting, trying to manually keep all our data sources together and wasting hours every week. But with Klar, everything we need is in one place."

Fabian
CEO
Emma & Noah
Video play-icon
Stefan
"Klar gives us clarity what to focus on."

"One example: With Klar we were able to identify high CLTV offers for each marketing channel in minutes and can allocate our marketing budget to drive long-term profitability."

Stefan
Growth
Olav
Video play-icon
Sven
"We tried 2-3 other tools before, but Klar is clearly on a different level."

"As soon as you start using Klar, you immediately feel that it was built by people who get eCommerce. They understand your pain points and how data needs to be presented to make decisions."

Sven
CEO
Feey
Video play-icon
Simon
"I wish Klar had existed a few years ago."

"It gives you all the insights that you need to scale your eCommerce business. That would have saved us tons of time and money."

Simon
CMO
Air Up

Get clarity on your data.

All your data in one tab. Optimized for eCommerce. And set up in minutes.

Try Klar Now
Klar App-Icon
Klar!
Google Sheets Icon
Spreadsheets
Facebook Icon
FacebookAds
Google Icon
GoogleAds
Amazon Icon
Amazon
Pinterest Icon
Pinterest
Shopify Icon
Shopify
Shopify Icon
Spopify
Google Sheets Icon
Spreadsheets
Google Sheets Icon
Spreadsheets
Marketing Spend
Facebook Icon
FB ROAS
3.1
Google Icon
Google ROAS
6.3
TikTok Icon
TikTok ROAS
2.7
Pinterest Icon
1.6
Channel
Campaign
Sessions
Costs
Revenue
ROAS
Hand Cursor

We win together.

We don’t believe in barriers. Think of us as your extended team. We want you to succeed and support you on the way to achieve your goals.

Free, hands-on onboarding

Klar gives you tons of flexibility to customize to your needs. One of our experts helps you get set up quickly and takes you through all your reports.

Fast support you can rely on

We know that time is of the essence. Whenever you have questions, we are there to help and won’t rest until your questions are answered.

Detailed documentation

Every KPI is clearly defined so that you always know what you are looking at. Plus, every report comes with a guide on how to use it.

Feedback welcome

We love your feedback as it helps us to better understand the unique struggles you face and build features that help you solve them.

Your data only belongs to you

Your data will never be shared with anyone else. Naturally, we are fully compliant with GDPR & other privacy laws.

100% risk free

Lighting fast set-up, plus a 14-day free trial. There is no reason not to try Klar.

Rating star-iconRating star-iconRating star-iconRating star-iconRating star-icon
"feels like it was built just for us"
Try Klar Now

Fully customized and set up in minutes.

You don't have time to waste but still need accurate insights? Then you have come to the right place.

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Integrate

Integrate your tool stack

One-click integrations with all the tools you use to run your business.

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Needed time:
5 minutes
Assemble & Configure

Reflect your reality

Configure different business units and convert currencies. Clean up dirty data, filter out unwanted data and much more.

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Needed time:
8 minutes
Shop Germany
Currency:
Add data source
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Shop Netherlands
Currency:
Checkmark Icon
Checkmark Icon
Checkmark Icon
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Shop UK
Currency:
£
Checkmark Icon
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Shop US
Currency:
Checkmark Icon
Checkmark Icon
Checkmark Icon
Hand Cursor
Klar App-Icon
COGS
SKU
Time
Costs
Logistic
Region
United States
Handling
$2.42
Shipping
$7.34
Picking
$0.37
Returns
$6.35
SKU
$0.87
Targets
Time
Revenu
Costs
Channels
Facebook Icon
Facebook
Search Icon
Organic Search
Google Icon
Google Shopping
YouTube Icon
Youtube
Pinterest Icon
Pinterest
Enrich data

Add the missing pieces

Configure your unit economics accurately, build out your marketing channels and set your targets.

Clock Icon
Needed time:
15-30 minutes

Once set up, Klar runs on autopilot and saves your team hours every week updating reports.

Rating star-iconRating star-iconRating star-iconRating star-iconRating star-icon
"it's obvious that is was built by people that used to run online stores themselves"
Shopify Icon
Shopify Icon
Amazon Icon
Google Icon
Google Analytics Icon
SnapChat Icon
Google Icon
TikTok Icon
TikTok Icon
SnapChat Icon
TikTok Icon
YouTube Icon
Manage

Stay in control

Track daily performance against your targets and easily spot trends across data sources. Use flexible reports to answer your adhoc questions quickly and accurately.

Profit

Improve your unit economics

Dive deep into your profitability to identify highly profitable areas of your business that you can scale or unprofitable ones that you need to improve or close down.

Acquisition

Scale your acquisition

One tab to rule them all. Data from all your marketing channels in one place and matched down across all dimensions for maximum insights.

CLV

Identify & nurture high-CLV customers

Not all your customers are created equal. Identify the common characteristics of your most loyal customers and identify behavior patterns to take the right action at the right time.

Manage

Stay in control

Track daily performance against your targets and easily spot trends across data sources. Use flexible reports to answer your adhoc questions quickly and accurately.

Flex Table
Select Dimensions
Marketing Channel
Product Name
Country
Week
Country
Week
Revenue
Returns
COGS
Logistic
Hand Cursor
Klar App-Icon
Klar! Daily Report
To: You
09:34
Your daily Klar Performance Report
Net Revenue
564.024
Vs. Target:
€449.278
25.54%
Profit
134.024
Vs. Target:
€115.351
16.35%
Marketing Costs
188.99
Vs. Target:
€223.00
7.85
Profit

Improve your unit economics

Dive deep into your profitability to identify highly profitable areas of your business that you can scale or unprofitable ones that you need to improve or close down.

P&L Per Order
German Flag
UK Flag
GMV
54.34
£57.27
$51.64
Discounts
Gross Revenue
Taxes
Returns
Net Revenue
COGS
Fulfillment Costs
Marketing Costs
Profit
14.65
£7.17
-$5.77
Acquisition

Scale your acquisition

One tab to rule them all. Data from all your marketing channels in one place and matched down across all dimensions for maximum insights.

Klar App-Icon
Klar!
Google Sheets Icon
Spreadsheets
Facebook Icon
FacebookAds
Google Icon
GoogleAds
Amazon Icon
Amazon
Pinterest Icon
Pinterest
Shopify Icon
Shopify
Shopify Icon
Spopify
Google Sheets Icon
Spreadsheets
Google Sheets Icon
Spreadsheets
Marketing Spend
Facebook Icon
FB ROAS
3.1
Google Icon
Google ROAS
6.3
TikTok Icon
TikTok ROAS
2.7
Pinterest Icon
1.6
Channel
Campaign
Sessions
Costs
Revenue
ROAS
Hand Cursor
CLV

Identify & nurture high-CLV customers

Not all your customers are created equal. Identify the common characteristics of your most loyal customers and identify behavior patterns to take the right action at the right time.

All Customers
Compare Segments
High Churn Risk
Top 10% Customers
First Order: Influencer
mail Subscribers
CLV / CAC
Dashboard Line Chart Visual
Dashboard Line Chart Visual
Active Customers
67.935
Dashboard Line Chart Visual
Dashboard Line Chart Visual
Hand Cursor
Cohort
New Customers
CAC
0
1
2
Acquisition

Scale your acquisition

One tab to rule them all. Data from all your marketing channels in one place and matched down across all dimensions for maximum insights.

Klar App-Icon
Klar!
Google Sheets Icon
Spreadsheets
Facebook Icon
FacebookAds
Google Icon
GoogleAds
Amazon Icon
Amazon
Pinterest Icon
Pinterest
Shopify Icon
Shopify
Shopify Icon
Spopify
Google Sheets Icon
Spreadsheets
Google Sheets Icon
Spreadsheets
Marketing Spend
Facebook Icon
FB ROAS
3.1
Google Icon
Google ROAS
6.3
TikTok Icon
TikTok ROAS
2.7
Pinterest Icon
1.6
Channel
Campaign
Sessions
Costs
Revenue
ROAS
Hand Cursor

Profitably grow your business.

Uncover big trends and find hidden gems. Klar is built to help you answer all your questions, big and small, so that you can confidently make decisions.

Find hidden gems in your data that grow your business.
Manage

Stay in control

Track daily performance against your targets and easily spot trends across data sources. Use flexible reports to answer your adhoc questions quickly and accurately.

Profit

Improve your unit economics

Dive deep into your profitability to identify highly profitable areas of your business that you can scale or unprofitable ones that you need to improve or close down.

Acquisition

Scale your acquisition

One tab to rule them all. Data from all your marketing channels in one place and matched down across all dimensions for maximum insights.

CLV

Identify & nurture high-CLV customers

Not all your customers are created equal. Identify the common characteristics of your most loyal customers and identify behavior patterns to take the right action at the right time.

Manage

Stay in control

Track daily performance against your targets and easily spot trends across data sources. Use flexible reports to answer your adhoc questions quickly and accurately.

Flex Table
Select Dimensions
Marketing Channel
Product Name
Country
Week
Country
Week
Revenue
Returns
COGS
Logistic
Hand Cursor
Klar App-Icon
Klar! Daily Report
To: You
09:34
Your daily Klar Performance Report
Net Revenue
564.024
Vs. Target:
€449.278
25.54%
Profit
134.024
Vs. Target:
€115.351
16.35%
Marketing Costs
188.99
Vs. Target:
€223.00
7.85
Profit

Improve your unit economics

Dive deep into your profitability to identify highly profitable areas of your business that you can scale or unprofitable ones that you need to improve or close down.

P&L Per Order
German Flag
UK Flag
GMV
54.34
£57.27
$51.64
Discounts
Gross Revenue
Taxes
Returns
Net Revenue
COGS
Fulfillment Costs
Marketing Costs
Profit
14.65
£7.17
-$5.77
Acquisition

Scale your acquisition

One tab to rule them all. Data from all your marketing channels in one place and matched down across all dimensions for maximum insights.

Klar App-Icon
Klar!
Google Sheets Icon
Spreadsheets
Facebook Icon
FacebookAds
Google Icon
GoogleAds
Amazon Icon
Amazon
Pinterest Icon
Pinterest
Shopify Icon
Shopify
Shopify Icon
Spopify
Google Sheets Icon
Spreadsheets
Google Sheets Icon
Spreadsheets
Marketing Spend
Facebook Icon
FB ROAS
3.1
Google Icon
Google ROAS
6.3
TikTok Icon
TikTok ROAS
2.7
Pinterest Icon
1.6
Channel
Campaign
Sessions
Costs
Revenue
ROAS
Hand Cursor
CLV

Identify & nurture high-CLV customers

Not all your customers are created equal. Identify the common characteristics of your most loyal customers and identify behavior patterns to take the right action at the right time.

All Customers
Compare Segments
High Churn Risk
Top 10% Customers
First Order: Influencer
mail Subscribers
CLV / CAC
Dashboard Line Chart Visual
Dashboard Line Chart Visual
Active Customers
67.935
Dashboard Line Chart Visual
Dashboard Line Chart Visual
Hand Cursor
Cohort
New Customers
CAC
0
1
2